Question
ABC Inc. wants to conduct some market research. They have the following requirements: Conduct 1000 interviews At least 400 households with children At least 400
ABC Inc. wants to conduct some market research. They have the following requirements:
Conduct 1000 interviews
At least 400 households with children
At least 400 households without children
Evening interviews should be at least as many as day interviews
At least 40% of the interviews for households with children would be conducted in the evening.
At least 60% of the interviews for households without children would be conducted during evening.
Different types of interviews vary in cost.
Household with children during the day: $20
Household with children during the evening: $25
Household without children during the day: $18
Household without children during the evening: $20
A. What is the interview plan (how many interviews to conduct for each type) that would satisfy the research requirements at the minimum cost? Use solver to solve this problem. A check value for the total cost is $20320.
B. If the price for daytime interview with household with children is increased to $25, would this change your solution?
C. If the company requires 200 more interviews, how would this change the total cost?
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