"ABC" is a 20-year-old russian company in the toy industry. Although it had more than 20,000 employees and 19% of the market share in September 2021, it has been seriously struggling to keep that edge since then. Two main competitors have been closing in, rapidly stealing the market share. By March 2023, ABC's market share dropped to 10%, leaving the company with extremely low sales figures, and hence, increasing uncovered costs. By now, the ABC's high-level executives have recognized the urgency of an organizational change. As a senior consultant for the company, layout a change management plan for the company.

• Why is there a need for change? What is the vision statement? What are the assumptions made in formulating a change management plan?
• Stakeholder analysis
• Power Analysis
• Force Field Analysis
• Action Planning - Critical path, timeline of actions