ABC is a company which is into the business of cooling solutions. Their product portfolio includes air conditioners, air coolers and water coolers. You have been appointed as the Marketing Head (Rural Initiatives) at ABC

It is a known fact that summers in India can become unbearably hot. While, most electrified households have fans and quite a few have air conditioners installed, an affordable cooling solution for the summers should prove to be a blessing for the rural populace. In addition, any such product shall definitely provide a first movers advantage to ABC

As the Marketing Head (Rural Initiatives), you have been entrusted with the task of designing such a product for the rural markets. Your team has to design the product from scratch.

1.Chalk out a detailed segmentation and targetting strategy for the product. Write at least 800 words(20 MARKS )

2.Discuss in detail the various product levels with respect to the product which you will design. Write at least 800 words(20 Marks)