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ABC Products is described as having a when it successfully attracts more customers, earns more profit, or returns more value to its shareholders than
ABC Products is described as having a when it successfully attracts more customers, earns more profit, or returns more value to its shareholders than rival firms do. strategic positioning differentiation strategy cost-leadership strategy competitive advantage
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Essentials of Contemporary Management
Authors: Gareth Jones, Jennifer George
5th edition
978-0077762469, 77762460, 978-0078029349, 78029341, 978-007743947
