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ABC Pty Ltd uses a balanced scorecard to faciliatate the achievement of its revenue growth objective. In the financial perspective, the relevant objective is to
ABC Pty Ltd uses a balanced scorecard to faciliatate the achievement of its revenue growth objective. In the financial perspective, the relevant objective is to grow revenue by 15% per year in the following three years, and the correspoding initiative in this perspective is to launch more marketing campaigns. what is the problem such such system design
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