ABC UNIVERSITY ABC University is a private tertiary institution and admits students of any race, colour, national and ethnic origin to all its programmes. Since its establishment in October 2000 after being granted accreditation by the National Accreditation Board (NAB) in August 2000, the school has contributed its share to the Ghanaian economy in diverse sectors. The university has the ultimate goal of competing with the best public and private universities in Ghana with regards to students' enrollment and graduate employability. However, the current socioeconomic developments in the country as well as the effect of COVID-19 pandemic are making it difficult for such an ambition to be realized. Nevertheless, the school has successfully survived the challenges experienced with the new educational reforms in the country and is poised to make its mark in the private university setting which is flooded by several private stakeholders. At the last management meeting, it was decided that there was the need to build a close harmonization amongst Corporate. business and functional levels to ensure a better positioning of the institution in the industry. The university aims to look into the future by employing integration strategies through growth and also by ensuring that strategic business units (SBUs) are adequately managed. QUESTIONS 1. i. "The mission is borne out of the vision". What does this statement mean? (2 marks) ii. Develop an appropriate vision and mission statements for ABC University (4 marks) ili. By adopting the SMART criteria, discuss four (4) specific objectives that should guide ABC University in its development (6 marks) iv. Undertake a SWOT analysis for ABC University (10 marks) V. Using Asoff's growth metrix, discuss four (4) specific strategies ABC University can employ to expand and also increase students' enrollment. (8 marks)