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ABD Impressions (ABDI) Company is a medium-sized commercial printer of promotional advertising brochures, booklets, and other direct-mail pieces. The firm's major clients are ad agencies

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ABD Impressions (ABDI) Company is a medium-sized commercial printer of promotional advertising brochures, booklets, and other direct-mail pieces. The firm's major clients are ad agencies based in Luzon and the Visayas. The typical job is characterized by high quality and production runs of more than 50,000 units. ABDI has not been able to compete effectively with larger printers because of its existing older, inefficient presses. The firm is currently having problems cost-effectively meeting run length requirements as well as meeting quality standards The general manager has proposed the purchase of one of two large, six-color presses designed for long, high-quality runs. The purchase of a new press would enable ABDI to reduce its cost of labor and therefore the price to the client, putting the firm in a more competitive position. The summarized in key financial characteristics of what follows. the old press and of t esses are Old press Originally purchased 3 years ago at an installed cost of PhP400,000. it is being depreciated using a straight line method. The old press has a 5-year usable life. It can be sold today to net PhP420,000 before taxes; if it is retained, it can be sold to net PhP150,000 before taxes at the end of 5 years Press A This highly automated press can be purchased for PhP830,000 and will require PhP40,000 in installation costs. It will be depreciated using a straight line method. It has a usable life of 5 years. At the end of 5 years, the machine could be sold to net PhP400,000 before taxes. If this machine is acquired, it is anticipated that the current account changes shown in the following table would result Words: 588 English (Philippines)

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