Abdoulkadre and Wanjiru (2018), in an article titled, "International business research challenges in Africa", stated that there is a lack of global knowledge creation in Africa due to institutional weaknesses, lack of government support for research, as well as interview (individual interviewer and interviewee) and organisational level challenges. The article furthermore discusses how people's general suspicious attitudes towards interviewees negatively impacts research activities in Africa. (This article is available on ProQues on eLearnt).

Question 1 - Assume Aspen is planning to conduct Covid-19 market research in Mozambique. The respondents to be used for the study have to be older than 18 and they must have tested positive for Covid. Aspen expects that potential respondents in Mozambique may be very sceptical of an external company doing research in Mozambique.

to answer the question 1 you need to use both the Abdoulkadre and Wanjiru's (2018) article as well as the eight elements of culture combined. Compile a list of seven practical recommendations on how to Aspen should plan and implement this research so that potential respondents in Mozambique will be culturally and otherwise comfortable to participate. For each recommendation, include a brief discussion on how your recommendation will add value to the research process or research data obtained.

You would be required to conduct secondary research Mozambique's culture in order to answer this question. Please consult acceptable academic reference for such research.