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Abercrombie & Fitch, once the favorite of loyal teens, is considering lowering prices on all items it sells in an effort to win them back

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Abercrombie & Fitch, once the favorite of loyal teens, is considering lowering prices on all items it sells in an effort to win them back after several years of sales declines A&F's total sales were $3 billion last year, but they have been declining in the face of a weak economy and an intensively competitive retail environment. Price enough to make the it worth doing Assuming A&F's gross profit margin is 50 percent and cost of goods sold represents the only variable cost, by how much must sales increase to maintain the same gross profit margin in terms of absolute dollars if A&F lowers prices by 5 percent? The current gross profit is S 1.5 billion (Round to two decimal places.) Set the initial price equal to $1.00. Then the new price is $ 0.95 (Round to the nearest cent) The new gross margin percentage in decinal form equals (Round to four decimal places )

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