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Abercrombie & Fitch stores are aimed at college - aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are
Abercrombie & Fitch stores are aimed at collegeaged consumers. The parent company also operates retail clothing stores under the name Hollister, which are targeted to to yearolds and under the name Abercrombie, which sell children's wear. Abercrombie & Fitch operate:
Question options:
hypermarts
factory outlets
convenience stores
specialty stores
department stores
Question points
Which of the following is an example of an advertising medium?
Question options:
newspapers
television
magazines
direct mail
all of the above
Question points
Within the distribution channel, retailers and wholesalers are called:
Question options:
inventory control agents
marketing intermediaries
movement facilitators
logistical managers
industrial users
Question points
What are the two distinct markets toward which sales promotions can be targeted?
Question options:
consumers and members of the marketing channel
external and internal customers
domestic and foreign
retailer and manufacturer
rural and urban
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