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Abercrombie & Fitch stores are aimed at college - aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are

Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children's wear. Abercrombie & Fitch operate:
Question 7 options:
1)
hypermarts
2)
factory outlets
3)
convenience stores
4)
specialty stores
5)
department stores
Question 8(2 points)
Which of the following is an example of an advertising medium?
Question 8 options:
1)
newspapers
2)
television
3)
magazines
4)
direct mail
5)
all of the above
Question 9(2 points)
Within the distribution channel, retailers and wholesalers are called:
Question 9 options:
1)
inventory control agents
2)
marketing intermediaries
3)
movement facilitators
4)
logistical managers
5)
industrial users
Question 10(2 points)
What are the two distinct markets toward which sales promotions can be targeted?
Question 10 options:
1)
consumers and members of the marketing channel
2)
external and internal customers
3)
domestic and foreign
4)
retailer and manufacturer
5)
rural and urban

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