About company Dollarama.

Choose a unique, valuable, and defensible position involving a different set of activities for your business (Porter, 1996). Consider the following in your firm's value proposition: . Is there an unserved market you can target? Consider the bases of . segmentation. Is there a different way to help your customers realize their desired satisfactions? For example, if customers are looking for a special occasion outfit, would renting be an option versus an outright purchase? Is there an additional benefit not currently being offered? For example, a company might create a lower-calorie version of its product or offer a quick