about Moonpig.com

Moonpig Group plc is a United Kingdom-based company that operates an online greeting card and gifting platform. The Company comprises the Moonpig brand in the United Kingdom and the Greetz brand in the Netherlands. It offers a range of over 27,000 cards, a curated range of gifts, personalization features and next day delivery offering. It operates in two reportable segments: Moonpig and Greetz. It categorizes its products by missions, which means the Company identifies the primary recipients and occasions for which customers visit its platform. The Company, through its technology platform, helps in digital delivery of gifts. Its range includes cards for seasonal occasions and everyday events, as well as cards. It offers a curated selection of gift products, including flowers, chocolates, alcohol, balloons, personalized mugs, beauty products, candles, books, novelty items, games and soft toys. The Company offers personalized gifts, such as personalized mugs and tee shirts.

1. Undertake a SWOT analysis

2. Make a plan out of the SWOT analysis, which includes:

Key SMART objectives (Specific, Measurable, Achievable Realistic, and Time-bound indicators (e.g. Gantt chart))

andplease specify the references