About Pricing Consider each of the marketing situations below and write-in what you think is the pricing model best recommended or enabled or responsive to the environment: 1. You have a technological advantage 2. You have a cost advantage 3. You will be marketing in an emerging economy 4. Your key mandate is to perform to a ROI standard 5. The number of competitors (close substitutes) is increasing 6. You want to position as a quality product 7. Your success depends on a reliable, predictable revenue stream without resorting to lowest possible pricing 8. Your interests are more in profits than market share 9. Your product is sensitive to the experience curve (aside from cost plus pricing) 10. Pricing is used to gain good will relative to sustainability and CSR