ABOUT STEAK AND SHAKE: Please answer the following questions with steak and shake in mind.

Description of product or service:

1. Where is it in the product life cycle?
2. What recommendations do you have for improving the offering to fit your target market's needs?
3. What level of quality and consistency does the offering have?
4. How well does your product or service deliver what the customer values? How can it improve?
5. What improvements would help your offering compete more effectively?

Pricing Strategy

1. How is your product or service priced today?
2. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing?
3. How sensitive are your customers to changes in price?
4. What revenue you need to break even and achieve profitability?
5. What does the price says about your product in terms of value, quality, prestige, etc.?

Place: Distribution Strategy

1. What is your current distribution strategy?
2. What missed opportunities or disconnects are you seeing in this distribution approach?
3. What are the best distribution channels and methods for you to use, and why?
4. Will you have a retail outlet and if so, where will it be located?
5. In what geographic area(s) will your product/service be available?