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Aboyne Slate Inc. (ASI) produces tablet computers. ASI markets three different handheld models. SlatePro is a souped-up version for the executive on the go: Slate
Aboyne Slate Inc. (ASI) produces tablet computers. ASI markets three different handheld models. SlatePro is a souped-up version for the executive on the go: Slate is a consumer-oriented version, and SlateLite is a stripped-down version for the young adult market. You are ASI's senior vice president of marketing The CEO has discovered that the total contribution margin came in lower than budgeted, and it is your responsibility to explain to him why actual results are different from the budget. Budgeted and actual operating data for the company's third quarter of 2018 are as follows: (Click the icon to view the budgeted data.) (Click the icon to view the actual data.) Budgeted data Actual data x Required Budgeted Operating Data, Third Quarter 2018 Actual Operating Data, Third Quarter 2018 Selling Variable Cost Contribution Sales Volume Variable Cost Sales Volume Price per Unit Margin per Unit in Units Selling Price $ 365 per Unit Contribution Margin per Unit $ 188 in Units 1. Compute the actual and budgeted contribution margins in dollars for each product and in total for the third quarter of 2018. 2. Calculate the actual and budgeted sales mixes for the three products for the third quarter of 2018 3. Calculate total sales-volume, sales-mix, and sales-quantity variances for the third quarter of 2018. (Calculate all variances in terms of contribution margins.) 4. Given that your CEO is known to have temper tantrums, you want to be well prepared for this meeting. In order to prepare, write a paragraph or two comparing actual results to budgeted amounts. SlatePro $ 380 $ 181 GA 199 5,550 SlatePro $ 177 10,120 Slate 267 96 171 Slate 286 95 191 44,400 61,050 32,200 49.680 SlateLite 145 71 74 SlateLite 108 72 36 111,000 92,000 Print Done
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