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Abraham Company had revenues of $830,000 last year with total variable costs of $647,400 and fixed costs of $110,000. Abraham is considering starting a multimedia
Abraham Company had revenues of $830,000 last year with total variable costs of $647,400 and fixed costs of $110,000. Abraham is considering starting a multimedia advertising campaign that is supposed to increase sales by $12,000 per year. The campaign will cost $4,500. Is the advertising campaign a good idea? No, the operating income will decrease by
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