Absent sexism or bigotry on the part of business owners, greed can lead to the reduction in wage gaps between men and women and between whites and nonwhites because multiple choice if a firm can pay a certain race or gender less than the other, it will have lower costs and thus make more profit. the supply of nonwhites will increase, which decreases wages for them, and the supply of whites will decrease, which increases wages for them. the supply of nonwhites will decrease, which increases wages for them, and the supply of whites will increase, which decreases wages for them. the desire for profit drives business owners to hire a productive individual regardless of their gender or skin color