Abstract By the end of 2010, Facebook, a social networking company with more than 500 million subscribers, launched a new product Facebook Messages integrating online chat and text message (from mobiles) with traditional e-mail services. The new service allowed subscribers to use text messages instant message online chat, and email through a single feed known as a 'social nbox Observers opined that Facebook aimed to make the new one-stop-shop for all Internet-based communication product a related services, and that this would pose stiff competition to free Internet e-mail providers particularly Google, Yahoo!, and Microsoft During the launch of the new product, Mark Zuckerberg, CEO of Facebook, said that the traditional e-mail services were no longer appealing to the younger generation of intemet users as they were too slow and because all the services could not be cessed from a single point. Analysts opined that Facebook's new service would further revolutionize digital communications and would become the new benchmark in information technology. This case is meant for MBA students as a part of the Communication, and Information Technology c It can also be used in a General Management and Strategy course Introduction On November 15, 2010, Facebook Inc, considered by many the most popular social networking website (facebook.com) with its more than 500 million subscribers, announced the launch of a new product Facebook Messages'. The launch intensified competition in the free Internet e market dominated by a few global players, particularly Google, Yahoo!, and Microsoft Facebook announced the launch of Facebook Messages as an integrated platform for online chat and text message (from mobiles) with traditional e-mail services Till then other e-mail providers had been offering all these services as independent products and users were unable to access one service from another. Highlighting this fact during the launch of the new product, Mark Zuckerberg, CEO of Facebook, said that the traditional e-mail services no longer appealed to the younger generation of Internet users as they were too slow. Subscribers of Facebook were to be provided with a facebook.com personal e-mail address that would integrate al services. The new feature was expected to simplify communication through text, instant messages, online chat, or email by offering all these communiqus from one single feed known as a 'social inbox'. Users would be allowed to reply in any mode they wanted i.e. a user could, for example, reply to a chat through e-mail, through text messaging, or through chat