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1. Provide a deep insight of the Skoda brand problem. It is critical to go beyond simply stating that Skoda has a bad brand image.

1. Provide a deep insight of the Skoda brand problem. It is critical to go beyond simply stating that "Skoda has a bad brand
image." Why does it have this image, how does the image impact the potential buyer, and why does the consumer react the way
they do to the Skoda brand?


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