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AC CAMERA SEGMENT Price (Average Wholesale Price $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation Number of Models Retail Outlets Multi-Store Chains

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AC CAMERA SEGMENT Price (Average Wholesale Price $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation Number of Models Retail Outlets Multi-Store Chains Online Retailers Local Retailers Retailer Support($ per unit) Advertising Budget ($000s) Website Displays (5000s) Sales Promotions Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained /Lost (due to stockouts) AC Camera Units Sold (000s) Market Share Special AC Camera Contracts Discount Offer Value Index Special Contract Units Sold (000s) Your Company $265 4.7 79 4 54 107 4,669 8.12 5,000 5,000 6 10.0% 60 307.9 -8.8 299.1 15.3% Industry Average $250 5.1 75 3.1 35 68 2,897 6.92 1,929 1,764 4.7 15.9% 69 279.0 -0.1 278.9 14.3% Your Company vs. Ind. Avg. +6.0% -7.8$ +5.3% +29.0% +54.3% +57.4% +61.2% +17.3% +159.2% 183.4% +27.7% -37.1% -13.0% +10.4% -7.2% +1.0 pts 0.0% 0 0 Avg. Discount = 12.4% Avg. Value Index = 71 Total Units = 58.5k Based on the above data for your company, which of the following statements is false? Co by SweCoordinator 3rd party websito posing probind and contes copy Your company suffered sales losses of 8,800 cameras because of inability to fill orders from retailers. Your company's competitive advantages in retail outlets, advertising, and expenditures for website displays would have greatly boosted your company's Value Index and greatly enhanced your company's ability to secure special contracts with chain retailers had company's managers opted to compete for them. Your company had big competitive advantages on retail outlets and even bigger competitive advantages on advertising and expenditures for website displays. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was 1.0 percentage point above the industry average. Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's P/Q rating and sales promotion discount Copying, redistributing or website posting is expressly prohibited and constitutes copyright violation Version 1687352. Copyright 2021 by Gio-Bus Software, Inc ORI 85F Partly sunny

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