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Acacia Ltd is a furniture manufacturer supplying large retail chains. On 1 January Acacia Ltd receives anorder from Dill Ltd to supply 1,000 dining room
Acacia Ltd is a furniture manufacturer supplying large retail chains. On 1 January Acacia Ltd receives anorder from Dill Ltd to supply 1,000 dining room chairs made of oak for delivery on 1 March. Acacia Ltdimmediately emails Baltic Ltd, an importer of furniture-grade wood with whom they had often donebusiness in the past. The email states "Please confirm by return whether you are able to supply 1,000oak planks at 10 each in accordance with the attached specifications. Delivery within 48 hours ".Although the attachment is missing when it arrives in Baltic Ltd's inbox, Esther, Baltic Ltd's businessmanager, immediately replies, "Yes, definitely." She is not bothered by the missing attachment as sheis confident that the specifications will be the same as they had been in every previous order fromAcacia. Esther's reply goes straight into Acacia's "junk/spam" folder without being read by anyone atAcacia. Shortly after Esther emails her reply, another email from Baltic Ltd arrives. This one doescontain the attachment and states "Herewith the missing attachment." Esther reads this, discoveringthat the specifications are in fact different this time. She replies, "OK, but this time we have to charge15 per plank." This also goes straight into Acacia's "junk/spam" folder without being read
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