academic references and explain the philosophical [ontologicalfepistemologicalj underpinnings of this methodology. You could then set out the specic qualitative data collection techniques [for example semi structured interviewing. unstructured interviewing. focus groups. diary studies etc.) you would use for this study and justify your choice using recommended readings to reference your justications. You should also consider an appropriate target population and your sample (who would he included in your sample). Access and ethics should also be covered. Recommended readings should be used to reference your sampling. access and ethics considerations. You should make an effort to fullyjustify each aspect of your approach. References to the research methods sections of the recommended books will be essential (Bryman and Bell, Saunders textbooks and others}