Accepting the contract and gaining access to the mass-merchandiser department store distribution channel would increase Lancers sales by up to $4 million annually.

In recent years, the competition for artifacts has increased tenfold.

There is a definite upward trend in the sales of artifact replicas in the United States.

In essence, some of Lancers best customers are now becoming its competitors; hence, it would be wise for Lancer to pursue one or more new distribution channels.

Sometimes, however, traditional replicas are being created in the absence of any tradition.