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Access the website of Kraft Foods Inc., which markets Nabisco cookies and the website of Kellogg Company, which markets Keebler cookies. Find information about these

Access the website of Kraft Foods Inc., which markets Nabisco cookies and the website of Kellogg Company, which markets Keebler cookies. Find information about these companies' major segments. Which segments are comparable, and which are not comparable? Which segments of these companies do you think include their brand of cookies?

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