ACCIT Question 1 Objective Access marketing plan and marketing strategy for specific international target market . Seek clarification as required, to interpret marketing plan and marketing strategy Develop a potential range of marketing activities Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken Seek and obtain assistance as required, to select appropriate marketing activities Document selected marketing activities with costs and rationale for selection and obtain approval for implementation Prioritise marketing activities and obtain resources for their implementation . Brief others involved in marketing effort on their roles and responsibilities as members of a self-managed team to ensure success of marketing strategies Implement promotional activities in accordance with marketing objectives and budgetary requirements . Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets . Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations Monitor progress against performance, analyse performance gaps and take corrective action as required Analyse over-performance against targets for trends, and set new targets Encourage all staff involved in marketing activities to propose ways to improve marketing performance . Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing . Analyse changes in market phenomena for new business opportunities Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirements Communicates with others using clear and detailed language to request specific information and brief relevant personnel . Integrates information from a number of sources to develop material that supports purposes and format of documentation ABN: 90 125 576 896 National Provider Code. 91412 CRICOS Code: 02978C Version: ( UlVersionSwing) Doc ID: SPAI-1305050396-7983 Page S of 15ACCIT using suitable grammatical structure and clear, logical language Participates in a variety of spoken exchanges using suitable words and non-verbal features . Uses active listening and questioning to confirm requirements and understanding Collates and interprets numeric information to analyse trend data, targets and resource requirements Takes personal responsibility for adherence to legal and regulatory responsibilities relevant in own work context Recognises and follows explicit and implicit protocols and meets expectations associated with own role Selects appropriate form, channel and mode of communication for a specific purpose relevant to own role Seeks assistance and guidance from others as required Develops plans to manage tasks with an awareness of how they may contribute to longer-term operational and strategic goals . Takes responsibility for outcomes of routine decisions related directly to own role . Recognises and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts . Evaluates outcomes of decisions to identify opportunities for improvement Identify and describe key provisions of relevant legislation, codes of practice and national standards that affect business operations Discuss organisational client relationship strategy Analyse marketing concepts, principles and strategies Analyse evaluation and monitoring principles and strategies Implement two culturally appropriate marketing and promotional activities Monitor market performance Identify and make improvements to marketing activities and strategies ABN: 80 125 576 895 National Provider Code: 91412 CRICOS Code: 02978C Version ( UlVersionSwing) Doc ID: SPAT-1305050396-7803 Page 6 of 15ACCIT A) You have just started in a new role as an Assistant Marketing Manager for TruNature. You will be working as part of a small marketing team. Your job is to research, identify and implement marketing activities for your company's new product, water log for a specific international market. To achieve this, you will need to research and create a report on: Recommended marketing activities Action plan on implementing marketing activities Action plan to monitor and review marketing activities Step 1 - Access marketing plan for specific international target market Target a country or international region to use as the basis for this assessment. Step 2 - Select appropriate marketing activities Once you have accessed the marketing plan specific to the international target market, undertake the following tasks. Be sure to seek clarification about the marketing plan prior to commencing the following activities. In the first section of your report, undertake the following: Summarise the following: The company's overall international marketing plan and strategy The specific international marketing goals and objectives The international target markets Identify and document minimum 4 marketing activities for the target market. Research relevant cultural and social requirements, environmental issues, ethical principles and relevant legislation for the target market. Analyse the range of marketing activities based on: The cultural / social issues that need to be addressed. Report on the cultural /social suitability of the activities. Legislative requirements. Report on any legislative requirements for the market. The costs and viability of each activity. Report the costs for the activities. Then prioritise the activities based on the costs and viability. Recommended marketing activities Marketing activity Advantages Disadvantages Cost Legal Issues Socio-cultural Issues ABN: 30 125 575 896 National Provider Code. 91412 CHICOS Code: 02978C Version: ( UlVersionSwing) Dec ID: SPAI-1306060396-7803 Page 7 of 15ACCIT Viability From this analysis, select the 2 most appropriate marketing activities for water log for the specific region. Seek assistance and approval from your trainer in selecting the most appropriate marketing activities. Document the selected marketing activities with costs and rationale. Explain how your choice of marketing activities meets the marketing objectives, cultural, ethical and legal considerations, viability and cost requirements. This section of the report will be concluded with a summary of the 2 marketing activities that were chosen as the most appropriate. The choices will be supported with rationale behind the decision along with the expected costs and how the chosen marketing activity will satisfy the target market and how it will contribute to the development of the company itself. In your report, include: Range of potential marketing activities Analysis of the activities against cultural and social considerations, costs and viability Selected marketing activities Summary of selected marketing activities, costs and rationale Step 3 - Implementing international marketing activities Now that you have identified and selected appropriate marketing activities for water log for a specific region, it's time to create an action plan for implementing international marketing activities. In the second section of your report, undertake the following: * Prioritize and document your chosen marketing activities. Determine and document the resources needed for implementation. Identify all legal, ethical, cultural and safety requirements that must be observed for implementing the marketing activities. Determine and document who will be involved in the marketing activities and what roles and responsibilities they must ensure in a successful self-managed team. Create an action plan on how you will implement the established promotional activities in accordance with marketing objectives and budgetary requirements. You can use this table for reference. Action plan on implementing marketing activities Project: Date: Goals: Measures of success: ABN: 30 176 576 896 National Provider Code: 91412 CRICOS Code: 02978C Version: (UlVersionSwring) Doc ID: SPAT-1305050396-7803 Page 8 of 15ACCIT Scope of organisational impact: Staffing and participants: Name Time commitment Tracking and reporting process: Dependency, risks, and constraints: Create an action plan on how you will monitor and evaluate the effectiveness of the marketing activities. Assigned responsibility for the ongoing monitoring of marketing activities and the evaluation of business performance against the documented objectives and targets. You can use this table as a template for reference. Action plan to monitor and review marketing activities Action item Date started Date completed | Comments In your report, include: Prioritized list of selected marketing activities & Summary of legal, ethical, cultural and safety requirements List of required resources for implementing marketing activities List of personnel names and job roles and responsibilities for all team members Activity Brief for marketing team members . Action Plan for implementing marketing activities Action Plan for monitoring and evaluating effectiveness of marketing activities, with monitoring responsibilities assigned to specific team member(s) Step 4 - Monitor and review marketing performance In this step, you will recommend and outline the following review activities you would take to monitor and review the marketing performance. Make a list of important marketing activities that can be collected and measure and make reviews to make successful future decisions on how to run our international marketing operations. ABN: 80 126 576 895 Nacional Provider Code: 91412 CRICOS Code: 02978C Version: (UlVersionSwing) Doc ID: STAT-1305050396-7803 Page 9 off 15ACCIT In the third section of your report, undertake the following: How would you monitor and document progress against performance targets? If you have identified or recorded any (potential) performance gaps, what would you recommend as the corrective actions/solutions that could be implemented? Suppose you have identified and recorded any over-performance against established targets. Outline a list of over-performance trend and recommend new marketing targets. Create an Action Plan to gather customer reaction to all aspects of the marketing mix to improve targeting and outcomes. Discuss and record feedback from your assessors on ways to improve marketing activities and performance. Identify and record further activities for improving marketing activities, changing marketing activities and/or the timing of marketing activities. From your research, analyse and identify any potential new business opportunities. In your report, include: Summarize the monitoring of marketing activities performance Identify performance gaps and recommend solutions Identify over-performance and list potential trends. Recommend new marketing targets Action Plan to gather customer reaction to marketing activities List team recommendations for improving marketing activities and performance Identify new opportunities to improve or change marketing activities and/or timing of marketing activities Identify new business opportunities B) Do a role-play with your trainer and discuss about the report you have made. Your trainer will be acting as one of your team members. You need to brief your trainer regarding marketing team members' roles and responsibilities to ensure success of marketing strategies and encourage the team member (trainer) involved to propose ways for improving marketing performance. A) ABN: 80 125 576 895 National Provider Code. 91412 CHICOS Code: 02978C Version: (UlVersionSwing) Doc ID: SPAI-1306060396-7083 Page 10 of 15