Accor Hotels Lead Questions 1. Describe the value proposition and the competitive dynamics of the industry in which Accor Hotels operates. 2. How has Accor Hotels positioned itself in its industry? Do you think Accor Hotels has been following an asset-light strategy? Justify. 3. How did digital revolution change the industry? Reproduce the table in page 5 with second column describing how each new player poses a threat/opportunity to Accor Hotels. 4. Explain the role of content in the value proposition of Accor Hotels. Is Accor Hotels becoming a content-driven organization a sustainable strategy? Justify. 5. Identify one alternative pathways for digital transformation of Accor Hotels. Explore if it would be a more sustainable strategy in the digital era