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According to a recent article, Nike to test Jordan - only sales in North America, Nike, the athletic footwear and apparel giant will test stores
According to a recent article, Nike to test Jordanonly sales in North America, Nike, the athletic footwear and apparel giant will test stores in North America that sell only its popular Jordan brand. Based only on this information, Nike is assessing this distribution channel issue in relation to the distribution of its Jordan brand.
a Distribution channel objectives
b Channel design
c Channel management
d Channel performance
e Functions of channel members
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