According to a survey carried out by new TransUnion in December 2020, seven out of ten U.S. consumers (71%) mentioned that they had increased their use of paid streaming services since the onset of the COVID-19 pandemic. Another survey conducted by Flixed in 2019 demonstrated that U.S. adults found online streaming more entertaining than cable T.V. Given these recent trends, what steps do you think cable providers should take to remain competitive?