According to Business of Apps, there are almost 1.5 billion WhatsApp users worldwide. In the video below, WhatsApp founders explain their ambitions to use their app for commercial use. In this chapter, we discuss several pricing strategies that firms that enjoy market power could use to boost their profits in markets. Use the knowledge mastered in this chapter to answer the following questions. 1. How do you see WhatsApp's future in commercial messaging? Explain.

2. Do you think that one of the pricing strategies , such as price discrimination, two part pricing, bundling, and plan load pricing, could be a useful tool for WhatsApp? Identify that strategy and defend your arguments.