According to Deirdre McCloskey, what is the Bourgeoise Deal?

In the first act [ Select ] ["innovators", "startups", "big companies"] try this or that improvement. [ Select ] ["Government contracts", "Wages", "Profits"] go to innovators who bring to market things people want.

In the second act [ Select ] ["Donald Boudreaux", "competitors", "consumers"] will erode profits by entering and bidding prices down.

In the third act, prices fall, and [ Select ] ["consumer", "government", "producer"] surplus makes consumers rich.