According to Deming's chain reaction, which of the following is the correct sequence of events leading to improved quality in an organization? Question 10 Answer a. Better communication -> Improved customer satisfaction -> Increased market share -> Higher profits b. Higher profits -> Increased market share -> Improved customer satisfaction -> Better communication c. Improved customer satisfaction -> Better communication -> Higher profits -> Increased market share d. Increased market share -> Improved customer satisfaction -> Better communication -> Higher profits