According to Elise Payzan-Lenestour in the Ted talk Why we take financial risks, a conclusion for her experimental behavior Bowman Game, is biologically people's responses to dopamine when loses occur lead people to avoid gambling behavior regardless of risk. people's responses to dopamine when returns are high lead people to take on more risk Othere is no connection between risk and behavior. O people's responses to peer pressure when returns are high lead people to take on more risk