According to Ellram and Cooper (1993:25), value chain management is "an integrating philosophy that manages the total flow of a distribution channel from supplier to the ultimate customer". .It primarily involves the management of many factors, as they travel through the value chain from the supplier to the customer, including information, materials, and finances. As companies became more interested in value chain management, they realised that they needed a powerful set of strategies that would enable them to facilitate all the processes involved in the supply chain in a cost-effective manner so that they could achieve enhanced traceability and visibility of goods, less 2 wastage, lower costs and operations that have been streamlined and integrated. They also sought to accelerate delivery times for the customer and improve the performance of the entire supply chain

. In light of this and with the aid of a diagram, fully discuss the concept of Value Chain Analysis together with the components of a value chain. Include relevant practical examples in your answer

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