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According to Gary P. Latham, the first step in effecting behavioral change in organizational culture is to Question 9 options: A) establish a superordinate goal.

According to Gary P. Latham, the first step in effecting behavioral change in organizational culture is to Question 9 options: A) establish a superordinate goal. B) conduct performance appraisals. C) establish new employee orientation procedures. D) subtly transmit norms and values through conversation and communication

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