According to Heifetz and Linsky, it's important to separate your "self" from your "role". What should you do when you have been attacked or unduly flattered? a. Respond to the attack in a way that places the focus back on the message and issues and not on your personality, or style b. Keep silent as it will soon go away. c. Focus on the personality of the person attacking you as they will then know what it feels like. d. Get your supporters to counter the attack so you don't have to get personally involved