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According to Hellriegel et al. (2017:172), a company's vision statement should answer the questions: 'Where do we want to be or what kind of
According to Hellriegel et al. (2017:172), a company's vision statement should answer the questions: 'Where do we want to be or what kind of organization do we want to be at some time in the future?' By analysing SPUR CORP.'s vision statement (https://www.spurcorporation.com/business-profile/group- profile/), do you agree that their vision answers these questions?
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Marketing Communications Management Analysis Planning Implementation
Authors: Paul Copley
2nd edition
978-0857027863, 857027867, 857027875, 978-0857027870
