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According to Jung-Sun Park, multiple factors including globalization, regionalization of the media market, the influx of big capital into the Korean media industry, the fierce

According to Jung-Sun Park, multiple factors including globalization, regionalization of the media market, the influx of big capital into the Korean media industry, the fierce competition in the domestic (Korean) market and the star system contributed to the emergence of the Korean Wave in the late 1990s

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