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According to Khamis et al , a brand should give a product... a catchy theme song a memorable slogan purchase amongst the fashionable crowd, a
According to Khamis et al a brand should give a product...
a catchy theme song
a memorable slogan
purchase amongst the fashionable crowd,
a recognizable personality
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
