Question
According to Kotler & Armstrong, business buyer demand is derived from consumer demand and it is more inelastic than in consumer markets. Explain this claim.
According to Kotler & Armstrong, business buyer demand is derived from consumer demand and it is more inelastic than in consumer markets. Explain this claim.
In consumer markets there is a concept called the buyers black box. What is the equivalent concept in business markets and how does it operate?
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Banking Secrecy And Global Finance
Authors: Donato Masciandaro, Olga Balakina
1st Edition
1137400099, 978-1137400093
