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According to management guru, Peter F. Drucker, quoted in the book, Competing on Analytics, which of these capabilities is more important for a company in

According to management guru, Peter F. Drucker, quoted in the book, Competing on Analytics, which of these capabilities is more important for a company in order to become a powerful analytical competitor?

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Focus on internal data and information such as cost and efforts.

Focus on data and information that comes from sources that are external to the company, such as opportunities, changes, and threats.

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