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According to Miller, which of the following is not a way in which a brand functions as a guide? Choose all that apply. Group of
According to Miller, which of the following is not a way in which a brand functions as a guide? Choose all that apply.
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A brand as a guide provides thorough technical information so that customers a full understanding of how a product functions.
A brand as a guide is one that positions itself as the hero of the story.
A brand as a guide communicates authority through the use of testimonials, statistics, awards, and logos
A brand as a guide communicates empathy toward customers so that they feel understood and connected.
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