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According to Pompian, people are neither perfectly rational nor perfectly irrational; they posses diverse combinations of rational and irrational characteristics, and benefit from different degrees

According to Pompian, "people are neither perfectly rational nor perfectly irrational; they posses diverse combinations of rational and irrational characteristics, and benefit from different degrees of enlightenment with respect to different issues." Explain in consumer decision making terms what he means or is trying to conv

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