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According to Porter`s model of competitive strategies, a firm that wants to compete with its rivals in a broad market by selling a superior product
According to Porter`s model of competitive strategies, a firm that wants to compete with its rivals in a broad market by selling a superior product at a higher price would need to successfully impleme
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
12th edition
133043606, 978-0133043600
