According to prospect theory, which of the following statements is true? Gains loom larger than losses. The weight consumers place on a given probability may be different than the objective probability of that event occurring. Consumers are risk-seeking in the gain domain, but risk-averse in the loss domain. The reference point of value " O " is not important in consumers' evaluations for change. Whitney is an 8-year-old who loves watching re-runs of the television program, Hannah Montana. She wants to be just like the star of the show, Miley Cyrus, and looks to Miley for information on how to dress and behave. For Whitney, Miley Cyrus is a(n): Associative reference group Brand community Aspirational reference group Dissociative reference group "Isn't it annoying when you squirt out too much toothpaste? Don't you hate struggling with the stuck-on cap? Are you tired of looking like a complete idiot when you manually squeeze your toothpaste? You're in luck, because Touch n' Brush can make brushing so much easier! Try it today!" The preceding was an example of an advertisement that: Uses confidence to sell the product Tries to facilitate need recognition Features a commitment device Uses a credible source Positions its product as minimizing a self-control dilemma Sometimes, at garage sales or on Craigslist.com, items are priced far above market value. For instance, Person A might be selling their TV for $1,000, but Person B is only willing to pay $700 for it. The value people get from owning something (and what makes them overprice personal possessions) is best represented by: Anchoring effect Averaging bias Endowment effect Hindsight blas Previous research suggests that different types of emotions are more likely to be shared online than others. Based upon these authors' results, which of the following articles from Buzzfeed is least likely to be emailed to friends? Sadness: "Here's the Heartbreaking Detail in Frozen You Missed" Positivity: "This Little Cow is Best Friends with a Bunch of Dogs and It's Absolutely the Best" Anger: "Teens Protested their High School's Sexist Prom Dress Code and Won" Awe: "7 Instagram Accounts that Will Inspire You to Travel" Surprise: "The 13 Weirdest Items in Tokyo Vending Machines" According to the research by Goldstein, Cialdini and Griskevicius (2008), guests at a hotel were more likely to engage in environmentally friendly behavior when: A sign in their hotel room indicated that the majority of other hotel guests engaged in environmentally friendly behavior. A sign in their hotel room provided statistics about the amount of money that has been wasted because people have not engaged in environmentally friendly behavior. A sign in their hotel room listed the price of requesting each additional towel beyond what the room already provided. A sign in their hotel room induced fear about the negative consequences that may result from not engaging in environmentally friendly behavior