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According to Pullaro and Jalajas (2017, p1), the use of heuristics to make decisions has been well-studied. It is further explained that in have shown

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According to Pullaro and Jalajas (2017, p1), the use of heuristics to make decisions has been well-studied. It is further explained that in have shown that decision makers often use heuristics to make decisions instead of using a more rational decision model, (Kahneman and Tversky, 1972; Pullaro and Jalajas (2017)

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