According to Richard Branson, a major aspect of running a company lies in what actually compromises a company. A "company" is simply a group of people with a common goal in mind. Therefore, a good company relies on good people. Branson states that good people must first be identified and hired, then good management can make the most the most of those people by praising them and encouraging them to be the best they can be. This is a form of empowerment, which is becoming more popular among businesses in which managers shy away from being directors, and transition more into being a coach or guidance figure, allowing employees to be creative (p. 182, para. 8). Whether internal in the form of profits or external in the form of investment, capital is a resource necessary for businesses to be successful. Good management is also necessary for a business to become successful. Differences between large and small businesses include the scale of the product or service. While large businesses employ more employees and managers than small businesses, large businesses lack the ability to fulfill all needs of a market. Small businesses can be successful in providing niche markets with a good or service, which is a specialized market that has not yet been capitalized on (p. 150, para. 6). Risks associated with being an entrepreneur include the possibility of losing time and money in the event that the venture is not profitable or successful (p. 4, para. 6). While every business is initially not profitable, it is the amount of time and money that is spent until the business starts producing a return on investment. The connection between Richard Branson and Bill Gates lies in the fact they both took extreme risks that resulted in massive success.

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