According to SABMiller it has not done enough to appeal to women through previous advertising campaigns. It is thus developing lighter beers and non-alcoholic fruit flavoured variants to exploit the shift in drinking habits and appeal to more health conscious drinkers. By segmenting consumers into gender classifications, such as male and female, SABMiller is making use of ______________ segmentation. Select one: a. geographic b. demographic c. psychographic d. behavioural