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According to Steel, one of the surest signs of a campaign's success in the real world, like the Got Milk campaign, is the degree to
According to Steel, one of the surest signs of a campaign's success in the real world, like the "Got Milk" campaign, is the degree to which it is able to _______________.
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result in impressions.
find the absurdity.
enter pop culture.
result in research.
be qualitatively studied.
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