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According to Steel, one of the surest signs of a campaign's success in the real world, like the Got Milk campaign, is the degree to

According to Steel, one of the surest signs of a campaign's success in the real world, like the "Got Milk" campaign, is the degree to which it is able to _______________.

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result in impressions.

find the absurdity.

enter pop culture.

result in research.

be qualitatively studied.

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