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According to the American Marketing Association ( AMA ) , what is the function of marketing research? 1 ) To link the consumer to marketer
According to the American Marketing Association AMA what is the function of marketing research?
To link the consumer to marketer with information used in marketing decisions
To link the marketer to global and domestic markets through information
To link consumers and customers through targeted information
To link consumers, customers, and markets through specific information channels
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