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According to the American Marketing Association ( AMA ) , what is the function of marketing research? 1 ) To link the consumer to marketer

According to the American Marketing Association (AMA), what is the function of marketing research?

1)

To link the consumer to marketer with information used in marketing decisions

2)

To link the marketer to global and domestic markets through information

3)

To link consumers and customers through targeted information

4)

To link consumers, customers, and markets through specific information channels

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