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According to the article above, customers seek hedonic benefits when shopping in physical stores. As a marketer, evaluate the challenges of including hedonic elements in
According to the article above, customers seek hedonic benefits when shopping in physical stores. As a marketer, evaluate the challenges of including hedonic elements in online shopping platforms
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OM4 operations management
Authors: David Alan Collier, James R. Evans
4th edition
1133372422, 978-1285701011, 1285701011, 978-0357228739, 978-1133372424
